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DeepSeek Raises API Pricing for Its V4 Models

DeepSeek said the new rates rise as much as 1,100% and will split charges between peak and off-peak hours.

  • On Thursday, Chinese AI startup DeepSeek announced major API price increases for its V4-Pro and V4-Flash models, with some rates rising by as much as 1,100% effective August 17.
  • Rising costs in the competitive AI sector, requiring massive investments in data centers, chips, and specialized staff, prompted the adjustment as DeepSeek aims to double staffing across departments.
  • Peak pricing for V4-Pro uncached input rises from 3 yuan to 9 yuan per million tokens, while output pricing jumps from 6 yuan to 27 yuan, with off-peak rates at 4.5 yuan and 13.5 yuan.
  • To reduce reliance on foreign suppliers including Nvidia and Huawei, DeepSeek is hiring chip-design engineers while aiming to regain ground against domestic rivals such as Alibaba, ByteDance, Moonshot, Zhipu, and MiniMax.
  • DeepSeek is reportedly planning a new fundraising round at a valuation of about $74 billion, following its $7.4 billion first outside financing round in June, marking a strategic shift.
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Lean Right

Cheap Chinese AI poses a significant challenge to the fragile economics of Silicon Valley's AI sector. But the price war itself is becoming increasingly risky for the Chinese AI industry. After warning its clients of a substantial price hike, DeepSec has unveiled new pricing for its latest models, the V4 Pro and V4 Flash, with off-peak and peak rates, resulting in some fees showing significant increases. However, this price hike is unlikely to e…

Lean Right

Chinese AI startup DeepSeek has increased its API prices by up to 12 times with the official launch of its latest model, the ‘V4 Pro’. As DeepSeek, which had previously boasted the lowest prices in the industry, drastically raises prices, developers are saying that “DeepSeek’s unique cost-effectiveness has disappeared,” while local media analyze that the performance of the new model will determine actual cost-effectiveness.

Lean Right

DeepSeek announced an upward adjustment for the price of its V4-Flash flagship model.

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Pandaily broke the news on Wednesday, August 12, 2026.
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