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China’s Coffee Market Splits in Two: Budget Brands Surge as Premium Players Cool
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China’s Coffee Market Splits in Two: Budget Brands Surge as Premium Players Cool
Chongqing - China's coffee market is undergoing a dramatic structural shift. On November 24, budget coffee chain Lucky Cup announced it had surpassed 10,000 stores worldwide—becoming one of the country’s first homegrown "10,000-store" café brands. The milestone highlights a broader trend: affordable coffee is expanding at breakneck speed, while the premium segment is showing clear signs of fatigue. What is driving this "hot-and-cold" divide in C…
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