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China's Chery Automobile to set up UK research centre
Chery Automobile is a rapidly growing Chinese car brand that will open a new R&D Centre of Excellence in Bedfordshire, UK, later this year as part of its global R&D network expansion.
Chery has gained 1.64% of the UK car market this year with 21,191 sales, surpassing established brands like Alfa Romeo and Honda within less than 12 months of launching.
The new facility at Millbrook will focus on chassis dynamics, ADAS tuning, and calibrating vehicles for UK-specific driving conditions such as roundabouts and narrow lanes.
Chery's CEO Lan highlighted the centre as a major step in localising vehicle development and converting UK customer insights into product development for their long-term UK investment.