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It's About Time Beauty Brands Recognize the Influence of OnlyFans Stars

Summary by Popsugar
The viral yet polarizing "clean girl" era is over — it's time for beauty to get a little dirty again, and Urban Decay tapped OnlyFans star and content creator Ari Kytsya to make it happen. On Thursday, July 17, the makeup brand launched "Battle the Bland," a campaign fronted by the 24-year-old model. Known on social media for her comedic GRWMs, candid takes on plastic surgery, and overt sexuality, Kytsya's casting disrupts traditional ideas of w…

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Extra.ie broke the news in on Tuesday, July 22, 2025.
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