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Forget Labubus: EXO’s Chanyeol Just Shared an All-New Pop Mart Plushie Worth Splurging On
- Labubu, a plush character created in 2015 by Kasing Lung, became a global phenomenon after Pop Mart began selling it as blind-box collectibles in 2019.
- The surge in Labubu's popularity followed organic viral spread on TikTok, fan enthusiasm, and celebrity endorsements amid calls for regulatory oversight in China.
- Sales sparked intense demand with plushies selling out rapidly and Pop Mart suspending sales in cities like London and Seoul after fights broke out among buyers.
- A human-sized Labubu sold for 1.08 million yuan at auction, while Pop Mart shares dropped over 6% on June 20, 2024 amid market concerns over blind-box regulations.
- Labubu's success reflects China's shifting cultural influence through consumer trends, but ongoing regulatory and market challenges suggest uncertain long-term prospects.
39 Articles
39 Articles
Forget Labubus: EXO’s Chanyeol Just Shared an All-New Pop Mart Plushie Worth Splurging On
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. EXO’s Chanyeol is getting in on the blind-box craze. The “Love Shot” singer shared a carousel of photos to his Instagram June 19, showcasing his latest blind-box pull, a HACIPUPU. The little bear-shaped keychain…
Labubu to headline its own animated series and feature film
Labubu, the global sensation from the Chinese toy company Pop Mart, is set to star in its own animated series and feature film – becoming the first Pop Mart character to make the leap to the screen with dedicated television and cinematic adaptations.
Created by a Pekinese company, made in China and sold as a distributor, these figurines to collect delight generation Z and tear away from abroad.
The worldwide fascination with the Labubu doll has nearly tripled Pop Mart's earnings in the past year and, some say, even revived China's soft power, battered by the pandemic and burdened by relations with the West.
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