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China penalises popular app Xiaohongshu over content

China's internet regulator issued warnings and strict penalties to Xiaohongshu executives for failing to control celebrity gossip and trivial posts dominating trending searches.

  • China's internet regulator ordered 'warnings and strict punishment' on bosses at the popular social media app Xiaohongshu over its online content, criticizing 'trivial' and 'negative' posts.
  • Xiaohongshu, known as RedNote in English, failed to 'fulfil its main responsibility of content management', hosting posts 'hyping celebrities' personal dynamics and trivial matters'.
  • While some users applauded going after celebrity gossip, others argued that similar platform Weibo deserved greater regulation.
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China says imposed punishment on Xiaohongshu over content

China's internet regulator said on Thursday it had ordered "warnings and strict punishment" to bosses at popular social media app Xiaohongshu over its online content, slamming "trivial" and "negative" posts.

·Missoula, United States
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Dawn broke the news in Pakistan on Thursday, September 11, 2025.
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