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China-only electric Bronco exposes Ford’s split global strategy
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The Bronco is one of the most mythical cars in Ford’s history. Discontinuously it has been present in the family for almost 60 years. For much of its commercial life it has been sold exclusively on the North American market, but that has changed for this its latest generation. The Bronco has become international. It is available in a wide variety of countries, from the United States to the Arab Emirates via Europe and now China. However, the Chi…
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