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China issues draft rules on food delivery subsidy in effort to curb price wars

Regulators would bar platforms from forcing merchants into subsidy campaigns and from selling below cost as they seek to curb price wars.

  • On Wednesday, the State Administration for Market Regulation introduced draft regulations targeting food-delivery platforms to limit subsidy campaigns that regulators say harm the economy.
  • Beijing has targeted the sector to address "unfair" competition and sluggish consumption, as fierce rivalry between top platforms including Meituan and Alibaba's Taobao Shangou has led to price wars.
  • The draft rules prohibit platforms from using "long-term, large-scale" subsidies to disrupt market order, while banning them from using traffic allocation to "indirectly coerce" merchants.
  • Meituan said in a statement that it "firmly endorses" the proposals and will "actively cooperate" with regulators to promote "win-win results for all parties."
  • Public comment on the measures remains open until Jul 17, and the framework mandates that platforms provide public disclosures before and after launching any subsidy campaign.
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12 Articles

The Straits TimesThe Straits Times
+2 Reposted by 2 other sources
Lean Right

China seeks to curb ‘unfair’ competition in food delivery sector

Proposed new rules target subsidy campaigns by platform operators that artificially reduce prices. Read more at straitstimes.com.

·Singapore
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ReutersReuters
+3 Reposted by 3 other sources
Center

China issues draft rules on food delivery subsidy in effort to curb price wars

China's market regulator issued draft rules to regulate subsidies ​by food delivery platforms on Wednesday, citing price wars ‌and "irrational competition".

·New York, United States
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  • 45% of the sources are Center, 44% of the sources lean Right
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Reuters broke the news in New York, United States on Wednesday, June 17, 2026.
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