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Published 2 days ago • loading... • Updated 17 hours ago
China issues draft rules on food delivery subsidy in effort to curb price wars
Regulators would bar platforms from forcing merchants into subsidy campaigns and from selling below cost as they seek to curb price wars.
On Wednesday, the State Administration for Market Regulation introduced draft regulations targeting food-delivery platforms to limit subsidy campaigns that regulators say harm the economy.
Beijing has targeted the sector to address "unfair" competition and sluggish consumption, as fierce rivalry between top platforms including Meituan and Alibaba's Taobao Shangou has led to price wars.
The draft rules prohibit platforms from using "long-term, large-scale" subsidies to disrupt market order, while banning them from using traffic allocation to "indirectly coerce" merchants.
Meituan said in a statement that it "firmly endorses" the proposals and will "actively cooperate" with regulators to promote "win-win results for all parties."
Public comment on the measures remains open until Jul 17, and the framework mandates that platforms provide public disclosures before and after launching any subsidy campaign.