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China-Based eCommerce Apps Shift Focus from US to Europe as Mobile Growth Strategies Evolve
China-based eCommerce apps are rapidly rethinking global growth strategies, pulling back from the United States and ramping up investment in Western Europe, according to AppsFlyer’s newly released 2025 State of eCommerce App Marketing report. The most dramatic shift is seen in Germany, where iOS user acquisition (UA) spending jumped 170 per cent year-on-year between January […] The post China-Based eCommerce Apps Shift Focus from US to Europe as…
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China-Based eCommerce Apps Shift Focus from US to Europe as Mobile Growth Strategies Evolve
China-based eCommerce apps are rapidly rethinking global growth strategies, pulling back from the United States and ramping up investment in Western Europe, according to AppsFlyer’s newly released 2025 State of eCommerce App Marketing report. The most dramatic shift is seen in Germany, where iOS user acquisition (UA) spending jumped 170 per cent year-on-year between January […] The post China-Based eCommerce Apps Shift Focus from US to Europe as…
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