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Chilean Club T-Shirt Has the Longest-Lived Sponsorship of World Football: It Already Rubs the 50s
Summary by CNN Chile
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In a football increasingly dominated by short contracts and constant changes of sponsors, a Chilean club maintains the most long-standing commercial link recorded in the history of sport. The relationship, in force since 1977, is close to the 50 years of uninterrupted duration. It is about Rangers de Talca, which has carried for almost five decades the logo of the food company PF in its T-shirt. The agreement was born as a local support to the c…
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