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Onslaught of sports betting ads make gambling seem enticing to youth, doctors say

Medical experts warn that widespread sports betting ads risk normalizing gambling among Canadian youth, with 4% showing compulsive urges and calls for Bill S-211 to regulate advertising.

  • Minors are experiencing harms from problem gambling, according to authors in an editorial in CMAJ.
  • Since 2021, sports betting ads have saturated broadcasts viewed by children, increasing exposure to gambling.
  • Problem gambling is linked to a higher risk of suicide and other harmful behaviors in minors, with notable statistics from UK studies.
  • The authors urge the government to expedite Bill S-211 to regulate sports betting advertising effectively.
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Global News broke the news in Toronto, Canada on Sunday, September 7, 2025.
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