Chelle Neff on Scaling with Soul

Chelle Neff on Scaling with Soul

As Urban Betty grows into three locations and a nearly 100‑person team, Chelle Neff is proving that rapid expansion doesn’t have to come at the expense of culture. By treating values as non‑negotiable, reinvesting in systems and leadership, and prioritizing education that serves the whole human—not just the role—she has positioned Urban Betty for sustainable growth rooted in empathy, inclusivity, and long‑term impact. Hi Chelle, thank you so muc…