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'Checo' Perez Rewards the 'Migajeros'

Summary by Excelsior
Enrique LópezMexican driver Sergio ‘Checo’ Pérez returned to give what to talk about outside the tracks by launching a product in a very particular way, accompanied by the alliance with his sports brand. A week after having confirmed his return to Formula 1 with the nascent Cadillac team, which will debut in the 2026 season, the tapatío presented a garment that seeks to connect with his followers through an unexpected symbol: a bag of bread. ALS…
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Enrique LópezMexican driver Sergio ‘Checo’ Pérez returned to give what to talk about outside the tracks by launching a product in a very particular way, accompanied by the alliance with his sports brand. A week after having confirmed his return to Formula 1 with the nascent Cadillac team, which will debut in the 2026 season, the tapatío presented a garment that seeks to connect with his followers through an unexpected symbol: a bag of bread. ALS…

·Mexico
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Excelsior broke the news in Mexico on Friday, September 5, 2025.
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