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ChatGPT referrals to top publishers up eight times in six months but still negligible

Summary by Press Gazette
The amount of referral traffic to top news sites from ChatGPT is increasing quickly, new data from Similarweb shows, but still accounts for a miniscule proportion of visits. Total desktop and mobile web visits globally referred to 14 leading publishers by the OpenAI-owned ChatGPT rose eight times from 435,000 in August to 3.5 million in January. However that same group of sites received a total of 3.8 billion visits in January, meaning traffic f…

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Press Gazette broke the news in on Friday, February 21, 2025.
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