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ChatGPT referral traffic doubles
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ChatGPT referral traffic doubles
Referral traffic from ChatGPT to news and media websites has nearly doubled in just four months, according to data from Similarweb shared with Digiday.In January 2025, ChatGPT referred around 123.2 million visits. By April, that number surged to 243.8 million—a 98% spike.This article explores what’s driving the growth, which publishers are benefitting, and how marketers and media brands can respond strategically.While AI-driven traffic is still …
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