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ChatGPT's New Shopping Tool Is the AI Personal Shopper I've Always Wanted - but for Now, Humans Are Still Better at Finding Black Friday Deals
The upgrade uses AI to ask follow-up questions, leverage past chats, and surface product suggestions but testers say human-curated guides still find better deals.
- This year, OpenAI launched a ChatGPT upgrade that adds shopping research, available to all Free, Go, Plus, and Pro account types at the end of November for Black Friday.
- OpenAI describes the tool as a personal shopper that digs deeper into the web, using the Memory feature to recall past conversations and ask clarifying questions for users.
- Testing showed varied response times and different result counts: one search took seven minutes for two options, another eight minutes scanned 18 products, using the card-style UI and follow-up questions, TechRadar's reviewer found.
- OpenAI says the tool will offer `nearly unlimited` access across plans during the holidays, but TechRadar reviewers recommend using Shopping research alongside human-curated deal posts for verification.
- The feature aims to pull details from review and quality sources to improve accuracy, but TechRadar testers found hallucinations and missed retailers that limit immediate usefulness.
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11 Articles
What the Tech: Best time to shop lightning deals
Shopping online during Black Friday and Cyber Monday has become a sport. Prices jump, fall, sell out, reload, and change again in a matter of hours. What most people do not realize is that timing matters just as much as the deals themselves. Several studies show that online prices follow a pattern, and if you shop during the right window, you can save more money on the same items you were already planning to buy. Retailers use dynamic pricing. T…
As the end-of-year parties and the American Black Friday approach, OpenAI seeks to better integrate into the gift buying period by launching a competitor at Google Shopping.
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Total News Sources11
Leaning Left1Leaning Right0Center5Last UpdatedBias Distribution83% Center
Bias Distribution
- 83% of the sources are Center
83% Center
L 17%
C 83%
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