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Jaguar Is Heading for Oblivion

  • Jaguar's sales in Europe dropped by 97.5% in April 2025, with only 49 vehicles sold compared to 1,961 in the same month last year, according to the European Automobile Manufacturers’ Association.
  • The company's rebranding campaign, launched in November 2024, aimed to attract younger consumers but was met with criticism for being disconnected from its traditional customer base.
  • Experts claim that Jaguar's strategy misread the market, alienating loyal buyers and resulting in significant revenue losses for Jaguar Land Rover.
  • Elon Musk's viral question, 'Do you sell cars?', reflected the confusion surrounding Jaguar's direction and brand identity during this transition.
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Twitchy broke the news in United States on Monday, June 30, 2025.
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