Jaguar Is Heading for Oblivion
- Jaguar's sales in Europe dropped by 97.5% in April 2025, with only 49 vehicles sold compared to 1,961 in the same month last year, according to the European Automobile Manufacturers’ Association.
- The company's rebranding campaign, launched in November 2024, aimed to attract younger consumers but was met with criticism for being disconnected from its traditional customer base.
- Experts claim that Jaguar's strategy misread the market, alienating loyal buyers and resulting in significant revenue losses for Jaguar Land Rover.
- Elon Musk's viral question, 'Do you sell cars?', reflected the confusion surrounding Jaguar's direction and brand identity during this transition.
34 Articles
34 Articles
Go Woke, Go Broke: Iconic Brand Sees Sales Plummet By 97.5% After Destroying Brand With Wokeness - The American Tribune.com
In a significant blow to the woke corporate agenda, car manufacturer Jaguar has seen its sales drop by over 97.5% following a disastrous ad campaign and rebrand. In the highly controversial commercial, which was widely mocked by conservatives, outlandishly dressed models parroted nonsensical woke talking points, and the company shifted its focus to only selling electric cars. For context, critics slammed Jaguar almost immediately for catering to…


Get Woke, Go Broke: Jaguar Sales Plunge Amid Woke Rebrand
British luxury car manufacturer Jaguar is teetering on the edge of oblivion, grappling with a 97.5% plunge in global sales, the most catastrophic decline in its storied history.
Jaguar's Woke Rebrand Leads To 97.5% Drop In Sales
Jaguar, the once-legendary manufacturer behind some of the most legendary cars in the history of the automobile industry, is in big, big trouble. And it's all their own fault.Car manufacturers over the last several years have turned their efforts to building electric cars at the expense of traditional internal combustion engines. These efforts, outside a handful of success stories like Tesla, have been wildly unsuccessful.Porsche, Ford, General …
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