CHARLEBOIS: Canadians aren't giving up meat but are now opportunistic eaters

CHARLEBOIS: Canadians aren't giving up meat but are now opportunistic eaters

For years, the food industry assumed Canada’s protein future would be shaped by a dramatic shift toward veganism and strict plant-based eating. That future never arrived. Instead, Canadians have chosen something far more pragmatic and far more disruptive to the market: Flexibility.