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Channel 4 Rolls out AI-driven tool to open TV advertising to SMEs
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Channel 4 Rolls out AI-driven tool to open TV advertising to SMEs
Channel 4 Sales has introduced Smart Ad Engine, a GenAI-powered service designed to make TV advertising accessible to small and medium-sized businesses. The tool allows SMEs to create tailored, indicative TV ad concepts in minutes using their existing online and social content, helping them visualise how TV could elevate their brand. Source: Channel 4 Rolls out AI-driven tool to open TV advertising to SMEs
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