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Channel 4’s New Digital Channel A Comedy Thing to Launch with Four Fresh Shows

GREATER LONDON, ENGLAND, JUL 10 – Channel 4 launches 'A Comedy Thing' on YouTube with weekly unscripted shows featuring seven rising comedians to engage audiences under 34, building on Channel 4.0’s 2.5 million subscribers.

  • Launching 'A Comedy Thing' on YouTube, Channel 4 begins offering weekly long-form programming with TikTok and Instagram cutdowns.
  • Channel 4.0’s Fast Forward strategy underpins the launch, boasting 2.5 million subscribers and over one billion views, and follows the earlier debut of Channel 4 Served.
  • Sacha Khari explained the lineup, featuring a cast of seven emerging comedians in formats like The Split, The Front Row, Joke Swap and The Lying Game with a `play along element`.
  • Sacha Khari said, `Channel 4 has a long history of shaping British comedy, and with A Comedy Thing by Channel 4, we’re bringing that legacy into pixels,` while stressing A Comedy Thing’s YouTube focus and referencing The Sidemen’s platform success.
  • Channel 4 has always been at the forefront of fresh new comedy,` Charlie Hyland said, and the phase two ambition includes launching podcasts and vodcasts.
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Deadline broke the news in Los Angeles, United States on Thursday, July 10, 2025.
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