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Rachel Reeves to announce milkshake tax

  • Chancellor Rachel Reeves plans to end the exemption for milk-based drinks in the Soft Drinks Industry Levy and reduce the sugar threshold from 5g to 4g per 100ml, effective from April 2027, potentially generating between £50 million and £100 million.
  • Reeves aims to lower the sugar tax threshold from 5g to 4g per 100ml to address obesity concerns, although industry experts argue this may raise prices and have minimal health impact.
  • Industry leaders, including Gavin Partington, argue that the tighter levy risks negating years of reformulation with minimal health benefits, leading to higher prices for consumers.
  • Shadow Chancellor Mel Stride criticized the proposal as harmful to businesses that have already complied with sugar reduction measures, stating that it reflects desperation within the government.
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GB News broke the news in London, United Kingdom on Sunday, November 16, 2025.
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