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Chain Reaction: RXO’s Brian Dean on the Power of Real-Time Data for a Leaner Supply Chain

Summary by Sourcing Journal
In this Q&A, Dean discusses how RXO is helping brands optimize performance and build more resilient supply chains through technology and data-driven strategy.
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At the moment, few companies are able to exploit massive volumes of data in real time. A number that questions, even though expectations for responsiveness and customisation have never been so high. In an economic context where each second counts, this lag reveals a major competitiveness issue. Why [...] The post Real-time analysis: 4 errors that too many companies still make appear first on IT SOCIAL.

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Sourcing Journal broke the news in on Thursday, July 3, 2025.
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