Published 17 days ago • loading... • Updated 17 days ago

CeraVe taps into basketball lore for latest social-first campaign

The L’Oréal-owned brand enlisted NBA legend Carmelo Anthony for a “Head Coach” campaign in support of its anti-dandruff products.

The L’Oréal-owned brand enlisted NBA legend Carmelo Anthony for a “Head Coach” campaign in support of its anti-dandruff products.

17 days ago

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marketingdive.com broke the news 17 days ago on Wednesday, May 13, 2026.

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