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CEO Tim Cook Says Apple TV+ Isn't Designed to Boost iPhone Sales
4 Articles
4 Articles
Apple TV+ Focuses On Storytelling, Not IPhone Sales, Says Tim Cook - AppleMagazine
In a recent Variety interview, Cook explained that Apple TV+, launched in November 2019, was designed to deliver original content that aligns with the company’s ethos of creativity and innovation. Unlike competitors who rely on licensed back catalogs, Apple deliberately chose to focus on original productions. “We elected not to go out and procure a catalog,” Cook said. “It didn’t feel like Apple. We’re pouring our passion into the shows, and now…
In an interview with the entertainment media specialist Variety, Apple CEO Tim Cook said that the Apple YV+ platform is designed to support the original narrative and cultural influence, distancing the initiative from any direct sales strategy related to hardware. The position is a remarkable clarification in [...] The post Tim Cook in the F1 movie premiere preview: "Apple TV+ was never intended to sell more iPhones" first appeared on TransMedia.
Tim Cook, Apple's boss, and other executives of the company, including Eddy Cue, Vice President of Services, shared clarifications with Variety on the origins and evolution of Apple TV+, launched in 2019. As we approach the release of F1: the film with Brad Pitt, the feature film produced by Apple with a budget of 200 [...] Read more... Follow iPhoneAddict.fr on Facebook, and follow us on Twitter Don't forget to download our free iAddict app for…
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