The 'fatal mistake' most people make starting a business, says Stanford professor who co-founded 4 startups: I've 'seen this a million times'
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The 'fatal mistake' most people make starting a business, says Stanford professor who co-founded 4 startups: I've 'seen this a million times'
Not finding out what prospective customers want and need is a crucial mistake that often dooms founders to failure, says entrepreneurship expert Steve Blank.
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