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5 Articles
SER Deportivos VigoThe Celta de Vigo lives a week of maximum expectation in front of the crossing of eighths of the Europa League against the Olympian of Lyon, an appointment that the president Marián Mouriño faces with optimism after the recent success of assistance in Balaídos. The current of the club is marked by the media impact of the connection with Madonna, whose response to the initiative on his iconic 1990 T-shirt has gone around the wo…
A Spanish Football team finds a long-lost team jersey in Madonna’s possession
A long-time mystery for the Spanish football team Celta Vigo has been solved thanks to Madonna. A few days ago, the club reached out to the Queen of Pop on social media, asking for help to locate a bright blue team jersey she wore over three decades ago. In 1990, she wore the club's bright blue jersey during her "Blonde Ambition" tour at the Balaidos Stadium. Fans were equally pumped that she was wearing the jersey belonging to player #5, defend…
Celta Vigo Launches Campaign to Find the Jersey Madonna Wore in 1990 - and She Replied
In one of the most unexpected and brilliant crossovers between football heritage and global pop culture, La Liga side Celta Vigo recently launched a massive campaign to track down a very specific piece of club history: the 1989-90 home shirt worn by Madonna during her iconic concert at their stadium.
Celta de Vigo Press. Celta de Vigo activated a campaign to find the shirt that Madonna used at a concert in Balaídos in 1990. The action included open letter, stadium activations and messages directed to the artist on social networks. Sport marketing generates high engagement: football concentrates more than 3,500 million fans in the world. The story began with a simple question addressed to one of the most influential pop artists: “Madonna, do …
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