US EditionEnergy Drink CELSIUS Inks New Aston Martin Aramco F1 Partnership
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5 Articles
Celsius announces global partnership with the Aston Martin Aramco Formula One Team
The functional energy drink brand Celsius, has entered an exclusive, multi-year, global partnership with Aston Martin Aramco, naming Celsius an Aston Martin Aramco Formula One Team Partner and official Global Energy Drink Partner of the team. In aligning Celsius with one of the most dynamic,… This story continues at Celsius announces global partnership with the Aston Martin Aramco Formula One Team Or just read more coverage at Talking Retail
Celsius turns up heat with F1 deal
Celsius has agreed an exclusive, multi‑year global deal with Aston Martin Aramco, becoming the Formula 1 team’s partner and official global energy drink partner. The partnership runs across the 2026 season and beyond, with fan‑facing activity built around Aston Martin Aramco’s I/AM programme and Celsius’ fitness‑led positioning. Initial plans include a co‑hosted Run Club in Melbourne and further ‘Run Challenge’ events at key races, giving fans t…
Celsius partners with Aston Martin F1 team
Celsius has entered an exclusive, multi-year, global partnership with the Aston Martin Aramco Formula One team. Under the partnership, the brand has been named an Aston Martin Aramco Formula One Team Partner and official Global Energy Drink Partner of the team. “At Aston Martin Aramco, we pride ourselves on how we interact with and engage our fans, with the aim of creating unique experiences that can’t be found anywhere else in the paddock,” say…
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