Celebrity giving is evolving: Ariana Grande’s foundation shows how
The foundation will direct tour-linked grants to nonprofits serving transgender people and other grassroots groups as funding for these causes declines.
- Singer Ariana Grande launched the Brighter Days Ahead Foundation, a fiscally sponsored project of the Entertainment Industry Foundation, focusing on LGBTQ+ rights, mental health, reproductive health, and immigrant rights.
- For years, Grande resisted creating a formal foundation to avoid perceptions of "image management," but philanthropic adviser Shauna Nep encouraged her to formalize giving to strategically move money to nonprofit groups.
- During her Eternal Sunshine Tour, Grande is funding and promoting the foundation through arena screens displaying nonprofit names, with tour funds split among featured local organizations at each stop.
- The foundation's largest fund, "Protect and Defend," supports legal work for transgender youths and immigrants, building on Grande's 2019 donation of roughly $250,000 to Planned Parenthood.
- Mirroring the activism of Elizabeth Taylor and Elton John, Grande leverages today's larger celebrity platforms to advance causes advocates say face significant political pressure and declining philanthropic support.
11 Articles
11 Articles
Celebrity giving is evolving: Ariana Grande’s foundation shows how
For years, pop star Ariana Grande gave away money, mostly quietly and without much structure. There were annual gifts to England’s Royal Manchester Children’s Hospital.
For years, the pop star Ariana Grande gave away money, mostly discreetly and without much structure. She made annual donations to the Royal Manchester Children’s Hospital of England. Sometimes, she handed over a night’s fundraiser to non-profit organizations. She anonymously funded a Christmas gift campaign for transgender youth, as well as promoting a $3 million fundraiser event for trans youth in 2022.
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