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Line-up for First Celebrity Apprentice Revealed From Gladiators Star to Soap Legend

The 12 celebrities will compete in six business challenges for a £100,000 charity prize, with Lord Sugar promising no easy ride.

  • The BBC confirmed the full 12-person lineup for the first-ever full series of The Celebrity Apprentice, featuring famous faces competing for Lord Sugar's approval and a £100,000 charity prize.
  • Across six weeks, Lord Alan Sugar will test contestants' leadership, teamwork, and commercial instinct through weekly business challenges, with the winner securing £100,000 for their chosen charity.
  • The cast features singer Alexandra Burke, Emmerdale actor Danny Miller, BBC Radio presenter Richie Anderson, Diversity dancer Jordan Banjo, and Gladiators star Sabre among the competitors.
  • Filming for the series is currently underway, with the iconic boardroom relocating to a London City skyscraper, providing a new setting for Lord Sugar's deliberations.
  • The series will air later this year on BBC One and iPlayer, marking the first full-length Celebrity Apprentice season after previous one-off specials.
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Line-up for first Celebrity Apprentice revealed from Gladiators star to soap legend

There will be 12 famous faces that will be taking on Lord Alan Sugar’s ultimate business challenge.

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The Sun broke the news in United Kingdom on Sunday, April 19, 2026.
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