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Celebrating 40 years of PAK’nSAVE - FMCG Business

Summary by FMCG Business
PAK’nSAVE, one of New Zealand’s most popular supermarket brands, is celebrating its 40th birthday today.  It all began in Kaitāia in 1985 when Gaylene Voss and her late husband Barrie, opened the very first PAK’nSAVE. With exposed walls, shelves stocked with staples like mutton, candles and beef dripping, and a focus on no-frills, the “barn store” was a bold new concept for Kiwi shoppers.  Although an instant hit, Gaylene never imagined the form…
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FMCG Business broke the news in on Wednesday, June 11, 2025.
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