While the company calls it a "testament to heritage and innovation", shoppers think differently.

Market Realist

Walmart just changed its logo after 17 years and everyone had the same thing to say: "The old one is..."

Creative Bloq

Walmart’s refresh attracted criticism – but designers loved it

"The future is bright...and slightly more thick."Courtesy of WalmartWalmart has unveiled a new logo that feels very familiar. Perhaps the better term is "refresh," as many have noted the graphic isn't particularly different from the old one.The new Walmart logo—or wordmark, as it's officially called—is a little brighter, a little more modern. The yellow spark image is slightly more bubbly and the text is blockier. The bold and vivid blue may be …

Southern Living

Meredith Corporation

Walmart Has Made This Subtle Change But Customers Have Noticed

Everyone seems to be talking about the subtle change.WalmartEarlier this month, Walmart revealed some new branding, which the company says better represents the retailer in today’s market and matches the changing needs of its customers.The latest design features a wordmark (the Walmart name logo) inspired by founder Sam Walton’s trucker hat, according to the company. It also has a more contemporary custom font to help “differentiate Walmart from…

Allrecipes

Walmart’s Logo Refresh Has Customers Divided

Walmart has presented a new logo, marking its first makeover in two decades. This transformation represents a fusion of tradition and modernity, with the aim of establishing a deeper connection with the demands of consumers today and of the future. Thus, the American company seeks to adapt to a constantly evolving market, reflecting its commitment to innovation and customer satisfaction.

Walmart ha presentado un nuevo logotipo, marcando su primer cambio de imagen en dos décadas. Esta transformación representa una fusión de tradición y modernidad, con el objetivo de establecer una conexión más profunda con las demandas de los consumidores de hoy y del futuro. De esta manera, la compañía estadounidense busca así adaptarse a un mercado en constante evolución, reflejando su compromiso con la innovación y la satisfacción del cliente.…

Walmart renueva imagen y presenta NUEVO LOGO, después de casi 20 años, ¿en quién está inspirado?

libero.pe

Walmart renews image and presents NEW LOGO, after almost 20 years, who is inspired?

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You know what they say in business: New year, new logo. Or at least, that’s how Walmart decided to ring in 2025. On Monday, the company decided that in lieu of paying their workers a living wage, they would be doing a “comprehensive brand refresh” to reflect their evolution over the last 74 years. In fact, they’ve unveiled the new logo, which they’ve transformed using a “modern, custom font” that’s really going to make th…

Walmart just changed its logo after 17 years and everyone had the same thing to say: "The old one is..."

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