Cedric Meston Revives Tupperware in Europe

The group was weakened by low-cost competition and the 'boom' in meal delivery, and also a victim of consumers' desire to limit the consumption of plastic The Tupperware content. Businessman buys French company and wants to relaunch brand in several European countries appears first in Jornal i.

A French entrepreneur announced on Tuesday that he had bought Tupperware France and wanted to revive the brand in several European countries, including Belgium. It is still unknown what the impact will be on employment and whether the revival of the Alost plant is part of the transaction. ...

The entrepreneur unveiled his ambitions for the future of Tupperware, just saved from the liquidation last year.

The French entrepreneur Cédric Meston would like to revive the brand in five European countries: France, Italy, Spain, Belgium and Poland.

The Frenchman Cédric Meston, co-founder of the HappyVore brand, announced this Tuesday that he bought Tupperware France. He wants to relaunch the sale of plastic boxes in Hexagon and in several European countries. See more

Plastic, practical—and soon from Paris? Household goods manufacturer Tupperware recently slid into insolvency. But the brand could now have a future.