Megyn Kelly Calls Female Athletes 'P****' While Defending Sydney Sweeney's Nude Ad
Olympic and other female athletes said the campaign reduces women in sport to sexualized imagery and ignores years of progress in recognition.
- A Novig sports betting advertisement featuring American actor Sydney Sweeney has drawn significant criticism from female athletes since its release last week for sexualizing women and undermining years of progress in professional sports.
- The advertisement features Sweeney posing topless behind sports equipment to promote the Novig platform, while the company markets it as 'just sports,' prompting athletes to contend the imagery reduces women to objects rather than showcasing authentic athletic ability.
- British sprinter Amy Hunt posted, 'Sydney Sweeney, this is what women in sport look like: 21.4. Hard work, blood, sweat, tears,' while swimmer Jennifer Blair called the campaign 'disappointing' and Olympic swimming champion Ariarne Titmus denounced it as 'a kick in the face.'
- Female athletes reported receiving misogynistic abuse after speaking out, including comments telling women to 'go back to the kitchen,' though media personality Megyn Kelly defended Sweeney, rejecting the idea the ad denigrates women in professional sports.
- Jasmine Galloti, executive director of Ringette P.E.I., warned that such advertising reinforces hypersexualized standards, potentially discouraging young girls from sport, and called for organizations to support campaigns respecting female athletes' strength rather than their bodies.
16 Articles
16 Articles
Sydney Sweeney's new ad for a betting company has sparked backlash, with Sharon Stone speaking out publicly on the issue. The new advertising campaign for sports betting platform Novig has sparked heated debate in Hollywood and sports circles, in which 29-year-old actress Sydney Sweeney appears completely naked, covering the controversial areas exclusively with sports equipment. 68-year-old film star Sharon Stone, who has worked with the young s…
Megyn Kelly Calls Female Athletes 'P****' While Defending Sydney Sweeney's Nude Ad
Sydney Sweeney’s latest Novig advertisement has drawn criticism from several female athletes, but Megyn Kelly has come to the actress’s defense. During her show, Kelly addressed the backlash and offered her own take on the controversy surrounding Sweeney’s appearance in the campaign. Megyn Kelly supports Sydney Sweeney amid Novig ad backlash Megyn Kelly has defended […]
Novig's campaign, starring the actress with little clothes and different sports implements, generated great repercussions and criticism among athletes. Is virality enough to consider it a publicity success?
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