The 2026 FIFA World Cup in Mexico and the United States will kick off on June 11, but CCTV, the state broadcaster, cannot afford the broadcasting rights. Hundreds of millions of football fans in mainland China may not be able to watch the live broadcast through official channels. The reasons behind this are varied. Many mainland netizens believe that the current audience's spending power is weak, and people are struggling to make ends meet, leav…
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The 2026 FIFA World Cup in Mexico and the United States will kick off on June 11, but CCTV, the state broadcaster, cannot afford the broadcasting rights. Hundreds of millions of football fans in mainland China may not be able to watch the live broadcast through official channels. The reasons behind this are varied. Many mainland netizens believe that the current audience's spending power is weak, and people are struggling to make ends meet, leav…