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Cat Food Makes Up 40% Revenue For Dog Food Unicorn Drools
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Cat Food Makes Up 40% Revenue For Dog Food Unicorn Drools
Drools, a brand that has almost become another name for dog food in India, actually sees cats claiming a substantial slice of the revenue pie. CEO Dr Shashank Sinha said in a fireside chat at Inc42’s D2C & Retail Summit on July 25 that the brand’s cat food subsidiary, PurePet Cat, has gained exceptional traction in recent times and is now making up 35-40% to the total revenue of the pet food brand. The market for car food was rather sluggish w…
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