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Castorama: a Campaign that Makes You Want to Go to the Store!

Castorama launched, in collaboration with Publicis Conseil, a new campaign called "Direction Casto". Deployed from 11 July 2025, this multi-channel speech revolves around two commercial films, broadcast on TV, online video and radio, as well as an important social media device. A third film will enrich the campaign in the spring of 2026. For several years, Castorama has made accompanying the French in their planning projects a priority. With thi…
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Castorama launched, in collaboration with Publicis Conseil, a new campaign called "Direction Casto". Deployed from 11 July 2025, this multi-channel speech revolves around two commercial films, broadcast on TV, online video and radio, as well as an important social media device. A third film will enrich the campaign in the spring of 2026. For several years, Castorama has made accompanying the French in their planning projects a priority. With thi…

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J'ai un pote dans la com broke the news in on Friday, July 11, 2025.
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