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Casella Family Brands signs distribution deal with Better Beer

Summary by Inside FMCG

Casella Family Brands (CFB), the maker of Yellow Tail, has established a distribution agreement with Australian beer maker Better Beer Company, effective immediately. Under the agreement, Better Beer will continue to own the brand and manage its operations while CFB concentrates on the brand’s expansion via on-premise and off-premise distribution. The deal marks the next step in the two companies’ partnership since 2021. “We are committed to con…

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Inside FMCG

Casella Family Brands signs distribution deal with Better Beer

3 months ago

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foodmag.com.au

Casella Family Brands announce distribution partnership with Australian brewer - Food & Beverage Industry News

Image: Better Beer CompanyCasella Family Brands (CFB) and the Better Beer Company have announced that CFB will distribute the Better Beer Company’s brand portfolio in Australia, effective immediately. Since 2021, the Better Beer Company portfolio has been produced at the CFB-owned brewery in Yenda. The companies have established a positive and collaborative relationship over the last three years, and this is a natural next step in the journey t…

3 months ago

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