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CASE STUDY Creative partnerships in retail media: Ocado and Permutive - InternetRetailing
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CASE STUDY Creative partnerships in retail media: Ocado and Permutive - InternetRetailing
Retail Media partnerships allow retailers use their first‑party data to integrate with premium publisher audiences to create high‑intent audiences that convert. The Retail Media story over the past few years started with onsite, then moved to offsite and now to instore. As Retail Media has matured, the next phase of Retail Media Network development is to focus increasing available inventory and maximise the use of retailer first-party data. The …
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