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Carroten’s Bold Moves: Strategic Marketing Push Aims for Summer Dominance in Georgia - American Stock News
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Carroten’s Bold Moves: Strategic Marketing Push Aims for Summer Dominance in Georgia - American Stock News
After securing a 15% increase in market share in 2024, Carroten, a Greek brand of tanning and sunscreen products present on the Georgian market since 2019, is preparing for the summer season with ambitious plans — dynamic marketing campaigns in partnership with popular Georgian influencers, and sponsoring television programs to boost brand visibility. Eka Maghlaperidze, head of marketing at Libo Group, a marketing, sales and distribution compan…
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