The large supermarket chains are rushing to respond to the changes the consumer is experiencing. The growth in demand for the white brand, the preference for low prices or the user’s interest in buying near home are leading Carrefour, Dia, Lidl and Mercadona to reshape their concept. In this context, the distribution sector is designing growth plans to grow within the Spanish geography and gain market share for the rest of the actors. Consequent…
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The large supermarket chains are rushing to respond to the changes the consumer is experiencing. The growth in demand for the white brand, the preference for low prices or the user’s interest in buying near home are leading Carrefour, Dia, Lidl and Mercadona to reshape their concept. In this context, the distribution sector is designing growth plans to grow within the Spanish geography and gain market share for the rest of the actors. Consequent…