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Carlsberg and Sapporo partnership expands premium beer positioning across Asia
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Carlsberg and Sapporo partnership expands premium beer positioning across Asia
Carlsberg Group has agreed to form a strategic joint venture with Sapporo Breweries, creating a broader platform for premium beer production and distribution across Southeast Asia and Hong Kong. The agreement also extends the companies’ relationship into the UK and Myanmar through long-term licensing arrangements. The proposed venture builds on a commercial collaboration established in 2024, under which Carlsberg has supported the sale of Sappor…
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