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CAP – Influencers and health professionals: Cut the waffle when it comes to health claims in food ads.
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CAP – Influencers and health professionals: Cut the waffle when it comes to health claims in food ads.
The ASA/CAP have released a post called: Influencers and health professionals: Cut the waffle when it comes to health claims in food ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Did you know that the CAP Code prohibits the use of health claims for foods unless they are authorised on the GB NHC Register? And that…
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