Canon Says Smartphones Didn't Destroy the Entry-Level Market and Could Help It Grow Again

Canon Says Smartphones Didn't Destroy the Entry-Level Market and Could Help It Grow Again

Although improving smartphone image quality has dramatically reduced the size of the entry-level camera market, Canon believes that this same, shrinking market can be revitalized by convincing a generation of mobile photographers they can create better photos and videos with a traditional camera. If Canon has its way, the entry-level market is not just alive, but also has genuine potential for growth.