Cannes Lions: Two Campaigns Based on Everyday Questions Win the Grand Prix in Film
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If it is a category that tells the evolution of advertising for more than seventy years, it is indeed the Film. First reward created during the birth of the Cannes Lions in 1954, it continues to distinguish the campaigns that make narrative in images their main field of expression. May...
The Cannes Lions International Creative Festival 2026 was once again consolidated as the epicenter where advertising ceases to be only communication to become a laboratory of technology, psychology and culture. This year, two campaigns stood out in the global conversation: OpenAI’s provocative piece “Can I get a six pack quickly?” and the award-winning strategy “How Can I Communicate Better With...,” recognized with the Grand Prix in Film. Both …
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