(Samir Hussein/WireImage via Getty Images) For one week every June, a sun-soaked stretch of the French Riviera turns into a marketing hotspot. This year, the International Festival of Creativity—better known as Cannes Lions—runs June 22 to June 26, but it’s far from a trade show. Founded in 1954, the festival draws more than 15,000 attendees from over 90 countries to the Palais des Festivals and the adjacent, palm tree-studded Croisette. The Lio…
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