Lamborghini Weighs in on Ferrari Furore
Stephan Winkelmann said Lamborghini sees weak EV demand for its customers and has shifted plans toward plug-in hybrids.
- Lamborghini CEO Stephan Winkelmann said plug-in hybrids are "the right way to go," citing weak customer acceptance of full-electric vehicles and prompting the company to abandon plans for the Lanzador EV.
- The Ferrari Luce, designed by Jony Ive and Marc Newson, debuted this week in Maranello as the luxury brand's first fully electric vehicle, departing from its traditional combustion-engine heritage.
- Former Ferrari boss Montezemolo hopes "they at least remove the prancing horse from that car," while Italy's Deputy Prime Minister and Transport Minister Matteo Salvini called the €550,000 vehicle "incredibly expensive" and said it "looks anything but a Prancing Horse car."
- Ferrari's stock price dropped by more than 6 per cent the day after the Luce reveal, as investors reacted negatively to the brand's departure from its iconic design language.
- While Ferrari committed to full-electric technology, Lamborghini reversed plans for the Lanzador and an electric Urus in favor of PHEV technology, with Winkelmann stating "every brand, every company has to decide for themselves.
16 Articles
16 Articles
Ferrari presented his first e-car. Now the outcry is great, the traditional battalions are horrified. They did not understand the Luce.
Never before had the design of a car led to such passionate discussions on the Internet. Forocars have been analyzing the Ferrari Luce bodywork for days, in X jokes and memes proliferate and all newspapers — and not just specialized magazines — are collecting reactions to the new model. If we compare this presentation with the launch, in October 2024, of the F80 (the hypersport that occupies the highest step within its range, destined to be the …
The wave of resistance that rose against Ferrari's first electric car apparently convinced the management of rival automaker Lamborghini of the correctness of the decision to cancel the project of its first electric car.
Lamborghini abandons near-term EV plans in favor of plug-in hybrids
Stephan Winkelmann, the head of Lamborghini, has no regrets about the delay in the launch of the Italian brand’s first electric models. He called the decision to postpone the all-electric Lanzador and Urus indefinitely “the right path,” given that supercar buyers are not yet ready to switch to electric. It’s been almost three years since Lamborghini unveiled the Lanzador concept, an electric two-door GT that signaled its entry into the world of …
While the world continues to talk about the famous Ferrari Luce, Lamborghini's boss answers on the subject of electric cars with elegance and says he is very happy to have recently changed strategy.
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