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Hudson’s Bay to Sell Name, Stripes, Brands to Canadian Tire for $30 Million
- In a $30 million agreement announced in May 2025, Canadian Tire secured the rights to Hudson's Bay's branding, including its iconic historic multi-coloured stripe design.
- Facing financial challenges, Hudson's Bay sought creditor protection earlier in 2025, leading to a court-sanctioned process to sell its assets, which attracted multiple interested bidders.
- The sale includes intellectual property assets and brand rights tied to Canada's oldest retailer, whose iconic designs date back to the 17th century.
- Canadian Tire’s spokesperson announced a forthcoming news release but declined further comment, while Hudson's Bay representatives also withheld remarks.
- This transaction may allow Canadian Tire to leverage Hudson's Bay brands across its 1,700-store network, suggesting strategic expansion amid Hudson's Bay's retail struggles.
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78 Articles
Coverage Details
Total News Sources78
Leaning Left36Leaning Right3Center9Last UpdatedBias Distribution75% Left
Bias Distribution
- 75% of the sources lean Left
75% Left
L 75%
C 19%
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