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Canadian Tire, Tim Hortons form loyalty program partnership

The partnership expands the Triangle Rewards program, which has nearly 12 million members, to include Tim Hortons purchases and exclusive offers for linked accounts.

  • Canadian Tire Corporation and Tim Hortons announced a strategic loyalty partnership on September 15, 2025, in Toronto, to launch in 2026.
  • The partnership grew from Canadian Tire's True North initiative aiming to expand Triangle Rewards, which has nearly 12 million members, and Tim Hortons' ongoing rewards program growth.
  • Members who connect their Triangle and Tims Rewards profiles will be able to collect Canadian Tire Money on qualifying Tim Hortons purchases and gain access to special promotions, though specific details have yet to be revealed before the program's launch.
  • Greg Hicks, CEO of Canadian Tire, and Hope Bagozzi, Chief Marketing Officer of Tim Hortons, expressed that their collaboration aims to enhance customer benefits by connecting with them across frequently visited spending categories.
  • The partnership is expected to deepen customer relationships and expand loyalty program reach, reflecting a strategic move into daily activities like coffee purchases within the Canadian retail ecosystem.
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26 Articles

La PresseLa Presse
Reposted by
lesaffaires.comlesaffaires.com
Lean Left

Your Tim Hortons order could soon be accompanied by a Canadian Tire bonus.

·Montreal, Canada
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Lean Left

Tim Hortons restaurants and Canadian Tire stores combine to offer more benefits to members of their loyalty programs.

·Montreal, Canada
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Winnipeg Free PressWinnipeg Free Press
+12 Reposted by 12 other sources
Center

Canadian Tire, Tim Hortons form loyalty program partnership

Breaking News, Sports, Manitoba, Canada

·Winnipeg, Canada
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Bias Distribution

  • 67% of the sources lean Left
67% Left

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Winnipeg Free Press broke the news in Winnipeg, Canada on Monday, September 15, 2025.
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