Canadian Tire and Tim Hortons launch partnership to boost loyalty programs
Customers who link accounts will earn 2% to 5% in Canadian Tire money and Tims points on select purchases, officials said.
- On Wednesday, Canadian Tire Corp. Ltd. and Tim Hortons launched a loyalty partnership allowing customers to link Triangle and Tims Rewards accounts to earn between 2 and 5 per cent in Canadian Tire money on select purchases.
- The arrangement emerged organically as executives from both companies often network on shared boards and sponsor similar events. 'Wouldn't it be great to add more value together?' Hope Bagozzi, Tims' chief marketing officer, recalled thinking.
- Canadian Tire has about 12 million Triangle members and 1,600 locations, while Tims counts eight million users and 4,000 restaurants. Currently, 53 per cent of Triangle Rewards customers are already enrolled in both loyalty programs.
- Darryl Jenkins, Canadian Tire's executive vice-president and chief development officer, expects the partnership to drive membership growth. 'Both Triangle Rewards will grow and Tim Hortons reward members will grow,' Jenkins said.
- Retail Strategy Group principal and co-founder Liza Amlani warned the move may be a 'scramble for share in an oversaturated loyalty market.' Meanwhile, Jenkins noted the launch timing is 'at a really interesting time' amid recent U.S. tariff tensions.
16 Articles
16 Articles
Canadian Tire and Tim Hortons launch partnership to boost loyalty programs
Under the partnership launched between the restaurant and the home goods company on Wednesday, customers who link their Triangle and Tims Rewards accounts will earn between two and five per cent in Canadian Tire money in addition to Tims points on select Tims purchases.
Canadian Tire–Tim Hortons Loyalty Link Tests Spending Lift Across 13.6 Million Members
TORONTO, September 2, 2026, 12:58 EDT Linked members earn 2% to 5% Canadian Tire Money on eligible Tims purchases.Existing overlap implies about 13.6 million unique members across both programs.Canadian Tire Class A rose 1.1%; Restaurant Brands gained 1.6% in late-morning quotes. Canadian Tire and Tim Hortons launched their linked loyalty programs on Wednesday. Members can…
Canadian Tire and Tim Hortons launch loyalty program partnership
Canadian Tire and Tim Hortons have launched their loyalty program partnership. As announced last September, Canadians who are members of both Triangle Rewards and Tim Rewards can link their accounts to earn Canadian Tire Money on eligible Tims purchases in addition to the Tims Rewards points you already earn from ordering at Tims. To link […]
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