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Canada's response to AI labour disruption inadequate, sources say

Summary by Canadian Affairs
Read: 5 min When his company introduced an AI tool to assist its sales agents in 2024, Devin Marsh, 36, never expected he would one day end up training it to replace himself.  Beginning in 2018, Marsh worked as a senior agent handling customer support and sales for telecom giant Rogers through a third-party company, Foundever. “[Management] was like, ‘Okay, this is a nice tool that you can use to make your job easier’,” recalled Marsh, whom Cana…

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Canadian Affairs broke the news in on Sunday, March 8, 2026.
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